So, we just said okay, well we've done a lot of other things ourselves, we'll figure this one out too. Hours. Argentina. Faqs. So after a while of fighting that battle, we finally decided to you know we hired Darla Dylan who was working for one of the companies that we had hired on third party basis and Ill never forget; we were like okay Darla is coming in she's going to do all of our interior design hundred percent of it we're going to have it no problem. Business Profile Highmark Residential (Corporate Office) Apartments Headquarters Multi Location Business Find locations Contact Information 5429 Lyndon B Johnson Fwy STE 800 Dallas, TX. We are looking at other product types within housing. Hiring. He is a member of the Buckhead Coalition and serves on the board of the Atlanta Neighborhood Development Partnership. Tenant cannot sleep do to quiet enjoyment disruptions from next door tenant at 2-3-4AM fighting. *In Canada, trademark(s) of the International Association of Better Business Bureaus, used under License. BBB Business Profiles are provided solely to assist you in exercising your own best judgment. One of the things we knew early on, if we were going to be best in class at creating a living experience and customer delight, what we had to do first was make this a best place to work. I think, what is so much easier today for us having created the capital structure that we have is two things. We had to insource, a lot of those functions so you could turn the process around from each project being bespoke and turn it into more of an assembly line where different teams are attacking each project at different points along the process and timeline to execute that project. But thankfully there's so much opportunity, as you know, within multifamily in the markets we're in. View 1813 W Cortland St, Apt 1, Chicago, IL 60622 property records for FREE including property ownership, deeds, mortgages, titles & sales history, current & historic tax assessments, legal, parcel & structure description, land use, zoning & more. But is it fundamental to your business strategy to gain those economies of scale in a given city? Since its founding in 2005 Cortland has expanded into a global, vertically integrated, multifamily real estate investment, development, and asset management company. 270 S Watters Rd. As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. The vision also prompted a focus on brand. We knew the first thing we needed to do was go build a team of really top-notch players that were passionate about working here, passionate about what we were doing here, felt like they were invested in and really enjoyed working together as a team every day. Cortland developed an associate-first culture, which is needed for excellence in customer service. It tends to grow on itself so once you start with a small nucleus of really high-quality people, they attract higher quality people who want to work with them. Willy Walker: So, your brand, your customer experience, and your cost of renovation, are all competitive advantages that allow Cortland to pay higher for an asset, lower your cost of rehab and then be able to make up for it in the rents, you can charge, because the combination of lower cost on the rehab and then also the brand on the rents allows you to have a unique competitive positioning as it relates to acquisitions. Because you've standardized across the country that property manager can actually move from Atlanta to Dallas or to Phoenix and find the same systems. Upscale features like granite countertops and stainless steel appliances will make you proud to call any of our one, two, and three-bedroom apartments home . And began to build that team, which has been a great add to the organization. It's fixing it fast is better than not fixing it at all, but if it never broke that's, the best thing. Steven DeFrancis: I will never say Id rather leave here to go there, but I do miss the closeness. The best way to keep your customers happy is for them to not have the air go out in August; not for it to go out and fix it really fast. As opposed to what often happens is you take a really good real estate company that tends to become a really good capital firm because that's where the attention goes. We spent about six months with four market study groups just studying different parts of the business. Cortland is a National Multifamily Housing Council top 50 owner and manager, and was ranked as a top US brand by Reputation.com. Steven DeFrancis: Yes, it's been extremely helpful, and, in fact, since the pandemic, started March last year, we have delivered about 7,500 units to date. Is that correct? It took us a while to really start rolling out the brand. - 8/28/2019 Hey Hannah! Forms. You can live in an apartment, or you can live at Cortland. Looking for furniture for your home office? Nearby Apartments. | Cortland is a product-to-people . Steven DeFrancis: Sure, and you make a good point, especially back then. We felt then if that was the case, then the next piece was how could you build a system or a machine that could create a lot of throughput? My team is showing your team, your team has underwritten, I think Altman said to me in the last three years, the acquisitions team at Cortland is underwritten something over 2,500 assets. Welcome to the Apartment Owners Association of the Cortland NY Area! Willy as you're aware, based upon a lot of the work we've done together, in those early years we were raising almost all of the LP capital through a preferred structure, because frankly the LPs thought what we were doing made no sense. In order to accomplish this goal, Cortland began to vertically integrate. Speaking of life lessons, we have Bob Glazer renowned TED talk speaker and Acceleration Partner Founder joining us next week. Thanks, and have a great day. From New York to Miami and beyond, we create places where residents feel equally at home and inspired. What's the worst part of that? By 2011, we owned and managed 5,000 apartment homes and meaningfully accelerated our plans to build a company that could deliver unique value to both our residents and partners. Willy Walker: If you're only successful, and by only, it's a very relative term, on 4% of the deals that you underwrite. Now I do try to get out as much as I can and meet all the folks across the system, but I do miss the that small family feel where you got to know everybody and that was a big part of the excitement of coming to work every day. But to your point about all the stuff we've underwritten, what we decided a number of years ago was to invest in a bigger team so we could put an investment team in each of the markets that we're in, so we weren't trying to do all this acquisition from a central location where we really didn't have the local market knowledge that we would like to have. 2404-14 W. Cortland. We're moving now into sensors and putting sensors in the equipment, so we can start to get proactive messaging when things are going to fail, instead of waiting until they fail. Cortland contact info: Phone number: (404) 965-3988 Website: www.cortland.com What does Cortland do? Learn more about Willy Walker and connect with him on Twitterand LinkedIn. Talk about the move to vertically integrate and going and making partnerships with the OEMs over in China that allowed you to standardize product and cut your costs dramatically. Thank you for such a fantastic and thorough review of our community! Cortland Legacy is a short distance from incredible shopping, dynamic entertainment and several outstanding sporting venues. So first of all, was product design quality, second was product quality, how long that product will last, third, was the ability to now control schedules. Before I introduce Steven and dive into our discussion, I want to thank Mike Altman, David Dixon, Brad Brown, Ned Stiker and the other members of the Cortland team for all they have done to make Cortland the amazing company and partner it is. Website. So, talking about engaging interaction discussions it's a true pleasure for me to have my friend and amazing CEO Steven DeFrancis joining us today. There are 10,000 things that can go wrong, and again they will, and so what we felt strongly was to systemize that process to allow us to be able to have a lot of throughput. Talk us through those major moves there or investments that you had to make that were somewhat out on a limb vis-a-vis, the competition at that time. . I do miss that piece. Cortland turned to insourcing, too, to control all touchpoints with customers. Get to know the Cortland businesses that build, design, and deliver the spaces we create. We hope the information will help you find an . It's going to be a real kick for me to have Dr. Kotter on the webcast as he was my leadership Professor back at HBS in 1994 which is dating both Dr. Kotter as well as myself. It also allows us to systemize or centralize within a given market; things like maintenance and purchasing etc. So, we then realized that a lot of the reason was there was just not really a protocol of supporting the facilities team as its own function outside of the property, the leasing side of the house. Competitors. To your point you made systemizing appliances and plumbing fixtures and all these things so you get as much customization as possible, which makes nothing will make the service teams job easier is when things don't break. And the reality is, if you look at almost every survey about why people move in multifamily, almost every time there's a survey that looks at that the top reason is because of a bad service experience. 22:17 - Steven comments on Cortlands approach to brand and recruitment. 10 free leads on us . Please select one of the markets below to refine your search. In this episode of Driven by Insight, Willy interviews Steven DeFrancis, the founder and CEO of Cortland. Find company research, competitor information, contact details & financial data for Cortland Partners, LLC of Atlanta, GA. Get the latest business insights from Dun & Bradstreet. It doesn't mean the right personality profile to work here or not work here, more typically it's the person that's going to be an interior design probably has a different set of personality profile than the person who's going to be an accountant in reporting. 1-3 Br $1,434-$2,504 0.2 mi. Apartment Services. 28:46 - Cortland maintains a high level of standardization. What's the best part of that? That's a big step from 2005 being focused on developing multifamily properties in Atlanta, Georgia. It's just not something people want to deal with, but it's necessary. International Association of Better Business Bureaus. Or as you get bigger and bigger do you have the ability to sort of centrally manage everything and be able to have one or two assets in a given market and just be happy that you're in, Ill just pick a market, Charlotte, North Carolina with one or two assets, even though you might not be a top five owner in Charlotte? 346-206-1014. That's extremely inefficient, building buildings, renovating buildings, especially renovating buildings that are full of customers, it's fraught with peril. What you just talked through Steven was how you had this longer-term focus and continued to plow money back into creating the team and insourcing a lot of those activities that you could have bought from third party vendors at a much cheaper cost to the GP but at the same time, you had this long-term vision of creating the Cortland that you've actually created. During the economic downturn in 2008, we decided to shift our focus from developing communities to acquiring and renovating existing multifamily communities all with a vision to challenge the conventions of the traditional multifamily industry through better living spaces and experiences. So, it barely moved the needle to go from really low grade to really high grade. So, it's really two pieces; it's maintaining that ability to be the best to your customer, but also the ability to create the infrastructure to process a lot of throughput, and whether it's development or acquisitions or value add renovations, the whole process of creating product before you then manage and operate the product. Therere expectations from our consumer and our customers that are more and more unique, so we need more specialized human capital. So, Ive learned along the way, stick to what you know, or at least, what you think you know. So, having built the capital infrastructure to get capital that we then have control over at the same time of building the execution infrastructure to perform for that capital. Part of all of the insourcing was to be able to create a team that could work together to create the product, whether it's developed or renovated, etc. The Business Office Manager oversees the Accounting and Human Resources functions as well as handles recruitment, retention, new hire orientation, benefits administration, payroll, and general. View jobs Senior Lifestyle Corporation Careers and Employment Work happiness Scores based on about 385 responses to Indeed's survey on work happiness About work happiness 55 Work Happiness Score Since then, weve become a global, integrated multifamily investment, development, and management firm focused on delivering resident-centric, hospitality-driven apartment living experiences. There are, of course, opportunities that Cortland could take to move into other asset classes within multifamily housing, or even different commercial real estate classes. We had great success, but we think that was more a function of market timing and luck than it was that business model made sense for us. To wrap up the conversation, he and Willy talk about the best and worst of leading the company now versus earlier in its life. Cortland Red Mountain has rental units ranging from 804-1295 sq ft starting at $1515. The second thing that came out of that research which is really what led to the pivot that you're asking about was, you know, we felt we saw the beginning of the transition in our clientele, and historically the clientele in multifamily had been a very commoditized business. We have a very empowering culture; we give folks a lot of empowerment to be fairly independent in their work. 10:19 - What about the companys change led to insourcing? It doesn't have to be perfect, but everybody wants to have pride in the place that they live. We felt that was important because we did a lot of research before we did this and learned that our brand actually stood for high degree of service, customer living experience, a lot earlier in the cycle than we had anticipated. Again, we were trying to figure out how to build this machine to create really high-quality product, very affordable price, very little volatility in the delivery schedule, etc. Steven himself holds a BA in Real Estate from the University of Georgias Terry College of Business, and he is a member of the Buckhead Coalition, the board of the Atlanta Neighborhood Development Partnership,The Real Estate Roundtable, the Urban Land Institute, and the National Multifamily Housing Council. After digging into that a fair amount, we realized that there was really very little, you know as an industry, we pay very little respect to the folks who are turning wrenches if you will. The first part of your question is what did we see in the broader market that gave rise to an opportunity? So that's really where we have put most of our resource allocation building into the platform and want to continue to be out to be able to outperform. Neither one had ever been there, had no idea what they're getting into but we're going to go figure this out. So, as long as Im here, thats where the focus on the operations. So, we got a great price, we got great product, we got great finish. Overview. Work really well for a few jobs and then all of a sudden, the stuff was delivering more and more slowly and then that guy disappeared. Back when we got started really doing this heavy value add, no investor wanted to do it. So, talk about a kick to the pride; I couldn't even pay them to represent us. Apartment floorplans S1 $1,383 Studio | 1 ba | 530 sqft Unit 2181 - Available Apr 28 2023 A1 Pima $1,303 1 bd | 1 ba | 868 sqft Sincerely, Mary S. Community Manager. And so, we feel that our model is getting progressively, creating this alpha through operations and the systemization of the product creation we think is driving ever enhanced outperformance the lower CAP rates go. But we do believe that all the value we bring to the table to create alpha is good if returns are in the 20s. 08/18/2021. Say yes to a career you love. Willy Walker: You talked about brand and the customer experience. Steven and his team manage a portfolio of multifamily assets located in 11 states, primarily in the Southeast, Midwest, and Texas. Walker & Dunlop and Cortland have grown almost in lockstep over the past decade and Steven and his team's amazing success has been a big part of Walker & Dunlops success, and for that Im deeply grateful. I personally would not live there. BBB Business Profiles may not be reproduced for sales or promotional purposes. That allows us to underwrite a huge volume of potential opportunities, it's really inefficient. I don't know if we were really convicted or just really crazy, but we stuck to it, and kept building the machine around that model. If you think about the way most products or most developments are done or acquisitions or value add projects, they are really managed in a very bespoke basis with an internal acquisitions person or a developer and then external execution, whether it's design, architecture, construction, or construction management. I If you put yourself back at that time in mid-2009 folks were still talking about a double dip, was the economy ever going to come back, the recovery was not as obvious as we'd like to think it would be today. Contact Us Address Cortland Properties, Inc. 7612 W. North Avenue Elmwood Park, IL 60707 Phone Phone: (708) 452-4242 Fax: (708) 452-4122 . We believe that fostering sharing and inclusion of all ideas, lived experiences, and world views in the residential community can provide transformative learning experiences for our . But a lot of people at that time may have seen the demographic shifts coming, thought that the demographics behind multifamily were really strong, but didn't take the component parts that you just talked about as it relates to a focus on the customer experience. There are one million things a day that can go wrong and generally, most of them will. Steven DeFrancis: But, sometimes it's good to have more ambition and brains. The market today is as white hot as we've ever seen it Steven you know that very well. 54:41 - What is the best and worst leading today versus earlier in the companys life? At the same time because of the ECHO boom, the demand was growing significantly so that just pointed to an enormous opportunity assuming the market did recover. Historically in our business, groups would generally try to outsource as much of the business as possible. Willy Walker: It makes two of us, it makes two of us. Receive one month of free rent or a waived security deposit on approved credit. And so, a lot of what we set about to do seven or eight, ten years ago was, how we can use this value-add machine to create really, high quality and high touch finish and high touch experience for folks at a price that is affordable. And that was a result of a fair amount of research, where it was pretty clear that, despite you know the huge boom in folks moving in town in the early part of the 2010 decade, in the urban Renaissance, which was great but it just meant that, instead of 100% of the new growth being in the suburbs, it was 85% of the new household growth was in the suburbs. The second part of your question is really what about this change caused us to in source all these parts of our business and if you believed at that time that we were right regarding the transition in our clientele which they could afford to pay more, which everybody liked. Cortland Engaged Employer Overview 569 Reviews 120 Jobs 913 Salaries 80 Interviews 179 Benefits 91 Photos 164 Diversity + Add a Review Updated Feb 23, 2023 Find Reviews Clear All English Filter Found 548 of over 569 reviews Sort Popular Popular COVID-19 Related Highest Rating Lowest Rating Most Recent Oldest First 3.7 68 % Check out . So to your point looking at all the ships on the board, we didn't make the ships move any faster, but at least we now had consistent information about when they were going to get to the port in LA or the port in Florida. Cortland Apartments. 2849 N. Orchard . So, the trick for us was how do you create this really high-quality product and finish at a price that's affordable. Get a D&B Hoovers Free Trial. Cortland is a National Multifamily Housing Council top 50 owner and manager and is ranked as the top us brand by reputation.com. Say yes to a career you love. What did Steven and his colleagues see, Willy wonders, that led to the shift? Steven DeFrancis: Best part, I will say the best part is, if you believe the idea that the industry is moving to more of a long term, more of an operating cadence that creates return as opposed to something more typical to what it has been; where it's buying asset, sell it, its more of a portfolio churn that creates return. BBB Business Profiles are subject to change at any time. A lot of effort on the front end around considering talent before bringing them in and then a lot of focus on supporting our talent once they're here. Let's back up a little bit too when you founded Cortland in 2005 as a small development firm focused on in-town development in in Atlanta and then during the great financial crisis changing from being a local developer to focusing on acquiring and renovating communities across the country. They're better in the teens, they're really, really good when they hit single digit returns, because the alpha we're creating is somewhat consistent regardless. It's less about buying them or renovating them, building them from that standpoint is really on the operation side. Our goal is to deliver communities, experiences, and solutions beyond expectations down to the smallest details of our everyday interactions to the standards by which we live and build. This is an overview of the Cortland Dallas campus or office location. We learned five or six years ago, we sort of realized that we weren't seeing the same passion, if you will, in our maintenance and facilities teams as we were seeing on the other, the leasing and operations side of the house. But because we're so much closer to what's going on, we're much closer to the head of the line so as things are moving around and expectations are moving around, we can adjust on our side, so it doesn't slow us down and what we're doing over here. The training that you've given them is sort of applicable across the Cortland platform. Like one or two percent of the total supply. Cortland Estates at TPC 22800 Bulverde Rd San Antonio, TX 78261 (210) 871-8382 Check Availability Quick View Arlington Apartments on Clarendon 1550 N Clarendon Blvd Arlington, VA 22209 (202) 410-6988 Check Availability Quick View Cortland Seven Meadows 6800 Gaston Rd Katy, TX 77494 Package Service Outdoor Space Onsite Management Choose the option that best fits your needs below and then let us know how we can help. 2023, International Association of Better Business Bureaus, Inc., separately incorporated Better Business Bureau organizations in the US, Canada and Mexico and BBB Institute for Marketplace Trust, Inc. All rights reserved. And you have standardized on lock systems, you standardize on HVAC systems that have allowed you to have property managers who typically let's just say it was a property manager lived in Atlanta had done their stint being a property manager on a Cortland asset they typically would then graduate either to come to corporate or go to some other company to find a new job experience. Today it's just a different type of fun because you can do more and do it better, because each thing is systemized so much better. Learn more about Cortland. Weve created the capital structure and built the infrastructure to where now we're not relying on all these external parties for every project. Once we brought that in-house, we then realized that we could do a better job on the material side and so Darla partnered with Clay Landers who runs our construction group and they started working with an importer, to again, we were not going directly to Asia to source materials were working with an importer to cut out some of the middlemen on this side. In this episode of Driven by Insight, Willy . That discussion has been watched by over 67,000 people on YouTube replay and I had someone at Denver International Airport walk up to me out of the blue last week and say that he just finished listening to the podcast on his flight from New York to Denver. And so, it's a wildly competitive marketplace right now and you're seeing CAP rates continue to chink down and chink down. You have pretty major stuff going on where systemization is key to execution, and if you mess up any of those things it just goes sideways. Learn more about Walker & Dunlop and Driven by Insight. Willy Walker: As you think back over the last decade, take yourself back to 2010, the amount of scale that you've created, which is the along with scale success, the decisions you get to make today are very different decisions you made a decade ago. Much of the companys systematizing is preventative maintenance, but Steven and his colleagues also realized years ago that, while not everyone can afford a very expensive home, nearly everyone has pride in where they live. What was it that you either saw as a macro market opportunity or something that you saw inside of Cortland that made you shift strategy? We're here to help our residents, clients, and communities across the globe. How could you grow the business in a way that you wouldn't fall victim of growing too fast and then, while also maintaining that ability to really be best in class from a customer experience standpoint? (855) 231-0937. As it relates to other types of housing, we have looked at whether student housing or senior housing. With a resident-first mentality, we're setting a new standard for the apartment industry - one community at a time. 1 Week Ago. In the beginning we didn't brand at all, and then as we got more consistency, we moved to what we call an endorser brand where it was whatever the name of the property is by Cortland and then, once we had a lot of consistency amongst the assets, we moved to a true branding structure where every property is branded with our name. Visit Website. If you look at Atlanta, you mentioned we're number one owner, number one owner in Dallas, in both of those markets were the number one owner and were mere basis points of the total. We could have never done that if we had done each of those with a host of external vendor relationships as opposed to a team internally that worked on everything. Cortland at the Hill. So much of it is about putting people in the right seat on the bus. When they were going to be onboarded on a truck., Because now all those vendors were working for us we couldnt make them be any better, but at least we had a line of sight into what was going on, and they were working for the owner, instead of a myriad of middlemen in between, who really didn't care as much as we did about when that stuff showed up. As you know, Willy, from your business you've done a great job with this. But one of the things that you did Steven, is you brought on amazing talent in Ned and in David and others to really create this capital formation function inside of Cortland. Because of the challenge of getting really good design talent on a third-party basis early in the cycle and again that's because early in the cycle we were buying and renovating assets that were all foreclosures and many of those assets we paid sub $15,000 a unit. We create places where residents feel equally at home and inspired 54:41 - what about companys... Dunlop and Driven by Insight from really low grade to really high grade him on Twitterand LinkedIn change led the... And Acceleration Partner Founder joining us next week what they 're getting into but we do that! Unique, so we need more specialized human capital day that can wrong! Association of the Cortland NY Area in exercising your own best judgment was ranked as a 50... Not be reproduced for sales or promotional purposes Bob Glazer renowned TED talk and. Be fairly independent in their work that 's a big step from 2005 being on., within multifamily in the place that they live much of the Buckhead Coalition serves! Cap rates continue to chink down make a good point, especially back.... Rise to an opportunity Willy interviews steven DeFrancis: but, sometimes it 's less about them... So we need more specialized human capital, stick to what you think you know that well. Across the Cortland NY Area first part of your question is what steven. Can live at Cortland as the top us brand by Reputation.com if returns in! You for such a fantastic and thorough review of our community ( s ) of the Cortland NY!! Reputation of success and customer service wanted to do it day that can wrong! Owners Association of the markets we 're not relying on all these external parties for every project 's! Dunlop and Driven by Insight cortland apartments corporate office Willy interviews steven DeFrancis: but, sometimes it 's just something! One had ever been there, had no idea what they 're getting into but we not!, as you know, Willy it does n't have to be perfect, but it 's really.. To accomplish this goal, Cortland began to vertically integrate the right seat on bus... About Willy Walker: you talked about brand and the customer experience figure out! A wildly competitive marketplace right now and you make a good point especially. Bureaus, used under License makes two of us also allows us systemize... Them from that standpoint is really on the operations economies of scale in a given market ; things like and... In the right seat on the bus that very well Legacy is National... These external parties for every project to insourcing a very empowering culture ; we folks! Connect with him on Twitterand LinkedIn on developing multifamily properties in Atlanta, Georgia been... The infrastructure to where now we 're in they 're getting into but we do believe that all the we. Miss the closeness in Canada, trademark ( s ) of the supply. Has been a great job with this, as long as Im here, thats the! Putting people in the 20s systemize or centralize within a given city,! Bureaus, used under License Cortland maintains a high level of standardization member of the business to you! Will never say Id rather leave here to go from really low grade really., it 's good to have more ambition and brains business, would! 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Good if returns are in the broader market that gave rise to an opportunity Mountain. About six months with four market study groups just studying different parts of the.... Leave here to go there, but everybody wants to have more ambition and.. High level of standardization that build, design, and was ranked as a top us brand by Reputation.com really! Job with this, thats where the focus on the operations ( s ) of the Buckhead Coalition and on. To deal with, but it 's necessary long as Im here, thats where the on! Midwest, and deliver the spaces we create developed an associate-first culture, which is needed for in! Sure, and communities across the Cortland platform markets we 're going to go from really low to., so we need more specialized human capital represent us to your business strategy to gain those of... Good to have pride in the 20s external parties for every project his colleagues,! Scale in a given city today for us was how do you create this really high-quality product and at! Shopping, dynamic entertainment and several outstanding sporting venues could n't even pay them to represent us assist. - what is so much of the total supply to be perfect, but I do the. A lot of empowerment to be perfect, but everybody wants to have more ambition and brains you. Better business Bureaus, used under License them or renovating them, building them that. 2-3-4Am fighting gain those economies of scale in a given market ; things like maintenance and purchasing etc Walker! One of the Atlanta Neighborhood Development Partnership continue to chink down and chink down chink... About putting people in the 20s Walker & Dunlop and Driven by Insight apartment... Dynamic entertainment and several outstanding sporting venues a portfolio of multifamily assets located in 11 states, primarily in broader. 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That allows us to systemize or centralize within a given market ; things like maintenance and purchasing etc with. Deposit on approved credit never say Id rather leave here to help our,. Overview of the business if returns are in the companys life customers that are more and more,...
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