", White also plans to double down on industry-specific solutions. One can't solve all of the problems by oneself. Now what? Azure for Operators | Julia White 146,196 views Sep 28, 2020 41 Dislike Share Save Microsoft Azure 246K subscribers In this video, listen to Julia White, CVP of Azure, talk about the. (Image credit: Daniel Rubino / Windows Central), announcement of the HoloLens 2 and Azure Kinect DK, Destiny 2: Lightfall's raid is the Root of Nightmares, 'Xbox will exist' if Activision Blizzard deal falls through, says Microsoft's Phil Spencer, A London musician recorded with Muse and Phil Collins, now he's co-producing with ChatGPT, Windows Central Podcast #301: Windows 11, Xbox, Bing. By clicking Sign up, you agree to receive marketing emails from Insider "It's really a journey underway that I'm joining. Its an emphasis on customer obsession and community. Were in the enablement business. In her role, White leads the product and industry solution value propositions, go-to-market approach, global brand and digital marketing, corporate communications, and government affairs. One blogger said Nadella was basically blown off the stage by White: "Somewhere along the line, Nadella lost the show and everybody began to pay attention to his co-presenter, Julia White.". company pushes more customers to the cloud, strategy that other tech giants are quickly adopting, Protocol's Anna Kramer and Megan Rose Dickey examined, this week's edition of Protocol Braintrust, took down Facebook, Instagram and several other company sites, changed the licenses around open-source projects, just moved some of its environmental data-processing activity, Department of Treasury plans to do the same, In a tough economy, benefits of the cloud 'only magnify'. Microsoft's Azure marketing chief, Julia White, is leaving the company to move to SAP. Make the Microsoft experience completely open source, so the company can meet the most talented developers where they work. And Microsoft only cares about developers working on the Microsoft stack. And that would have been the right perception back then, says Liuson. As a company with arms reaching into almost every facet of modern technology, community becomes less about realizing a shared past and more about seizing the opportunity to define the future. She began as a product manager in the Windows Server division and later joined the Office Division as its general manager. And Office for iPad represents Nadellas determination to create a mobile first, cloud first Microsoft that is committed to making cloud services like Office available on every device, no matter the platform. To close filters, use escape key or tab back to this button to toggle. Some have moved to new locations during the pandemic, which will cause longer commute times when returning to the office. We still talk about the notion of an open source developer, but every developer is using open source in some way shape or form. But trying to successfully shift the way that entire portfolio operates? Poll: Do you think Microsoft's purchase of Activision Blizzard will be approved? SAP filed for an IPO for its Utah-based Qualtrics experience management subsidiaryat the very end of 2020. To say that a lot was at stake would be an understatement. Microsoft / screengrab Back in March, Satya Nadella made his first public appearance as Microsoft's CEO. Access your favorite topics in a personalized feed while you're on the go. For people who don't know what that means, it means I lead the business for Azure, our security and management, and Windows server areas of technology. This is the culture shift Nadella and Liusonbet on for Microsofts futurea great bet, considering Microsoft was the most valuablecompany in the world less than five months ago. Thats the mentality you need to survive in this industry., Now with Microsoft, White too sees the dawn of a new era. The company is almost daring people to speculate about her future in Microsoft's top echelons: "Is Office exec Julia White the face of a new Microsoft?" You will receive a verification email shortly. But despite North America accounting for roughly 40% of the company's overall annual sales, all of its executive board members were based overseas. Julia White is pictured in San Francisco, Calif. on March 27, 2014. And then open source in the developer ecosystem is the norm. Compared to some other vendors, we dont make youthe consumerthe product. But Don entrusted me with some big tasks and decisions early on that demonstrated to me the value of knowing when to step back and trust employees to do the best job they can. 24/7 coverage of breaking news and live events. White has a bachelors degree from Stanford University and a masters in business administration from Harvard Business School. She began her tenure as the Product Manager for the Server division at the company in 2001 and has since held positions in channel marketing, Exchange Server, Office, and Azure. Our roadmap is entirely done out there in the open. Visit our corporate site (opens in new tab). We bought LinkedIn. I want that to be a managed service. That is an increasingly common request we hear. But ask the C-suite & 83% say ESG actually adds shareholder value. She will also serve on the executive. I was literally one of the only tech people at HBS at that point and in the minority as a woman. quicklist: 1title:text: White is from a potato-growing area of Idaho where her father ran a nuclear power plant. That seam also comes through in what we do with developers. we equip you to harness the power of disruptive innovation, at work and at home. Having worked with the company for over 25 years, her official title is now corporate vice president of Microsoft's developer division: "My team builds all of the compiler technologies Microsoft ships. Quick Links Intelligent Enterprise Small and Midsize Enterprises SAP Trust Center SAP Insights SAP Community Developer Support Portal About SAP Company Information Worldwide Directory Investor Relations Careers News and Press Events Customer Stories If anything, we embraced open source too late. When former SAP co-CEO Jennifer Morgan departed in early 2020, the German software giant faced a leadership void in the U.S. at a particularly perilous time in the company's 49-year history. Pick whatever way to work you wantwe just want to be successful in helping you deliver it.. Most recently she was Corporate Vice President of product marketing for Microsoft Azure helping grow the business to become the worlds second largest public cloud. People thought I was nuts to leave when I did, she laughed. The orientation around cloud, the fundamentals from an engineering perspective, those things are well underway," said White. Back in March, Satya Nadella made his first public appearance as Microsoft's CEO at the San Francisco launch of Office for iPad. You can attend our bootcamps full-time or part-time. Javascript must be enabled for the correct page display, Current Executive Board term expires: 2024. Satya Nadella, New CEO of Microsoft Corp.: 8 Things You Need to Know. Talk about the back shed of technology, she laughed again, But it was a scrappy team of fighters and I got to work closely with an amazing group of people.. Welcome to Protocol | Enterprise, your comprehensive roundup of everything you need to know about the week in cloud and enterprise software. Thats whats in it for us. The family later lived in Orlando, Florida and Issaquah, Washington. If things are tough, power through they'll get better. The German company known for. If you have a news tip or an app to review, hit him up atsean.endicott@futurenet.com (opens in new tab). How a veteran entrepreneur is helping Microsoft double down on startups. By using BrainStation, you agree to our privacy policy. BrainStation is the global leader in coding bootcamps and tech courses. During the past three years, weve experienced unprecedented economic, societal, and technological change, but for all that change one thing is clearretailers are turning to digital technology like never before. IBM President Jim Whitehurst, Puppet CEO Yvonne Wassenaar and Liberty Mutual Insurance Senior Architect Eric Drobisewski will join Protocol's Tom Krazit for a panel discussion on the opportunities and challenges of the hybrid cloud. Thats my portfolio.. with 28 comments, 23 hours ago The appointment shows Klein's commitment to remaking SAP for the cloud era. (Was this email forwarded to you? C++, C#, F#, Visual Basic, TypeScript, then we also build all the Runtimes, like .NET Framework and . Others will point to a major internal culture shift as the major successful turning pointanother a strategy implemented following the appointment of Nadella. Disunion: Amazon workers in Bessemer, Alabama rejected a unionization proposal by a strong margin last week. The family later moved to the resorts and swimming pools of Orlando, where Whites father became an executive at Westinghouse and then to quaint Issaquah, Washington, where he helmed various utilities. White joined Microsoft in 2001 as a product manager in the Enterprise Server team. Microsoft Corporate Vice President of Product Marketing for Azure, Developer Tools and Servers Julia White is joining the SAP Executive Board and leaving Microsoft. Julia White leads product management of Microsoft's Cloud Platform including Microsoft Azure, Enterprise Security and Mobility, Windows Server and System Center. Government IT Modernization Reaches Tipping Point. That is essentially unheard of. Based in Singapore, Russell is a key representative for the APAC region. Five Years to the Top: Microsofts Software Boss Julia Liuson, Blacks in Technology is Creating Diversification Through Talent Transformation, Miamis Best Asset is Community: Rebecca Fishman Lipsey on Give Miami Day, Building Joy into Security UX: Three Insights with 1Password CXO Matt Davey. We had some good ideas around making computer interaction more social, but the technology simply wasnt there yet.. In 2005, she moved to Microsofts US sales division and spent two years leading channel incentives and go-to-market functions. You see that reflected in the acquisitions we made. Javascript must be enabled for the correct page display, Current Executive Board term expires: 2024. Some see it as a struggling legacy vendor with one foot in the past, which is not unlike the reputational hurdle Microsoft faced in its own transformation. ASUG, an independent group of SAP users in the US, estimated that 25% of customers were planning to wait two years or more before upgrading to S/4HANA, the company's flagship cloud ERP. That is a major shift from a strategy perspective. After spending a couple of years building up Quicken, White moved to a hand-picked startup team to create a new web-based Quicken experience that would render the existing version irrelevant. Listen as Microsoft's Julia White shows off new tech, Azure and HoloLens that allows you travel across the world and speak local languages. If something is not looking right or not trending in a positive direction, we need to all understand what it is and what we can do to fix it. The second one is about embracing users. Please enter your reason for reporting this comment. Julia Liuson is a big deal at Microsoft. Making the company successful means going where the customers are and doing what it takes to keep winning their hearts and minds., White noted that change may sound good on paper, but that doesnt make it easy. With the growth of hardware platforms, ISVs and CSPs using trusted execution environments to protect data in use, open source-licensed projects are a natural way to encourage experimentation, learning and adoption. We have changed major project plans based on that feedback. When you purchase through links on our site, we may earn an affiliate commission. The San Francisco launch event for Office for iPad was Satya Nadellas first appearance as the CEO of Microsoft in the Bay Area tech industry and media epicenter. For SAP, that rebranding is going to be particularly important as the company pushes more customers to the cloud. TheproductsLiusons team is building areused and loved. Learn about who we are, our vision and how were changing the future of work. I was looking for really big impact and Microsoft had the scale and the talent to do it., She asked to work on hardcore tech and Microsoft put her in Server and Tools on the BizTalk Server team. Employees have grown accustomed to remote work over the past year and it is not a habit that most employees will be able to easily break. Subscribe here.). At the dinner table wed talk about board meetings. she reminisced, My dad was grooming me from the early days to go into business and to really make my mark. So when we offer cloud solutions, people thought That must be Windows only or That must only run .NET code. I would say, no! White jogs through a park near her Seattle home with friend Anne Weiler. Julia White is joining the SAP Executive Board and leaving Microsoft, Corporate Vice President Brad Anderson, announced he was leaving Microsoft to join Qualtrics, SAP filed for an IPO for its Utah-based Qualtrics experience management subsidiary, Do Not Sell or Share My Personal Information. The model we landed on is called develop in the open. COVID-19 emphasized the need to lead with transparency. Twitters security leads just quit. At that time we had a 401(k) with . news.sap.com. Julia White, Microsoft corporate vice president of product marketing for Azure, developer tools, and servers, is leaving the company to join SAP. While I graduated from law school and was figuring out my next career move, Don Whitson, who ran Span Instruments in Dallas, Texas, reached out to me and offered me a position as CFO at his company. The digital version appeared onstage. Read more, Corporate Vice President of Worldwide Financial Services, Microsoft, While there is no crystal ball for what the future will look like in this rapidly changing world, I am certain of the power of todays cloud and AI technology advancementsand those on the horizonto overcome our current challenges, stretch the boundaries of what we think is possible, and create a better future, together. That is a bit of a new thing. I dont want to do the patching, the virtual machine management, all those things. Tap into our network of skilled graduates, get access to our hiring events, and more. BrainStation is the global leader in digital skills training, empowering businesses and brands to succeed in the digital age. If you stand still, you die. She sat forward in her chair. I think that Microsofts overall shift started with cultural change. "It's a little bit more nuanced than something generic like public cloud Infrastructure, which is a hardware commoditization play at some level, or productivity desktop applications, which is very broad," she said. She later joined the Office Division and became well-known for her demos during key Microsoft events. And were increasingly making sure that is true for the highly specialized workload. Shifting the working culture on a scale that Liuson and Nadella manage would be a change unlike any company in the world has ever seen. Are sci-fi novels becoming a reality with ChatGPT's prevalence? She remembered, We were working on human-computer interaction. . She was born "in a potato-growing area of Idaho. Ive always liked being different, so I embraced that mentality. She rolled a soccer ball back and forth between her feet, picking up the pace as she talked. While will become SAP's chief marketing and solutions officer. Some employees are working parents and need to remain remote for child care purposes. Shes never been afraid to challenge the conventional thinking and stand out from the crowd. We have an open design process. Microsoft recently scanned Julia White, a company executive for Azure, at a Mixed Reality capture studio to transform her into an exact hologram replica. Today were almost 14 million. These Experts Are Racing to Protect AI From Hackers. At Microsoft, we see a lot of large teams and companies. We dont want people to submit issues and never hear back from us. When these companies are done with a major release, then the source gets copied out to the open source repository and the company will then welcome any bug fixes. quicklist: 4title: text: She's a Microsoft veteran who has been with the company for 13 years. The platform has risen prominently in the last half-decade to become a leader in the cloud hosting to become a viable alternative to the dominant Amazon Web Services (AWS). Julia White: Absolutely. Register here. Were in the product service selling business. White, who is the general manager of Microsoft Office product marketing, stepped into the spotlight in March when she co-presented alongside Microsoft CEO Satya Nadella at the launch of Office for iPad. Getty Images Gone were the big stage and baggy suits preferred by Nadella's predecessors,. As businesses shift priorities to enable remote work, take advantage of cloud innovation, and maximize their existing on-premises investments, relying on an effective multi-cloud, multi-edge hybrid approach is even more important than it has ever been. But the discussion of the open source roadmap didnt really happen in the open. White joined SAP after spending nearly 20 years at Microsoft Corporation. It's all about transparency and communication. We will work directly with developer enterprises to make sure familiarities surrounding things like logging and dashboards come with them to the cloud. Five years is a great horizon because that transformation story really started then. In 2005, she moved to Microsofts US sales division and spent two years leading channel incentives and go-to-market functions. Pictured in San Francisco launch of Office for iPad had some good ideas around making computer interaction more,. Implemented following the appointment of Nadella the most talented developers where they work Microsofts overall shift with! Friend Anne Weiler offer cloud solutions, people thought that must only run.NET code 23 hours ago appointment... Her demos during key Microsoft events directly with developer enterprises to make sure surrounding. Julia White is pictured in San Francisco, Calif. on March 27, 2014 the! 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