Looking at the unique number of booked artists, the distribution is similar: out of 9,651 booked artists, 36.3% are Electronic, 16.0% Rock, 12.7% Pop and 11.5% Hip Hop. Get full access to all features within our Business Solutions. bU9@7['c c Even the niche festivals that might have more genre-specific lineups have to compete for audience attention. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. 2, pp. Frequent festival attendance is a leisure career (contrary to a work career) that can be developed, consciously or unconsciously. To download a report, please enter your email below. 226-237. July 10, 2020. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. All the participating festivals used Facebook for the survey publicity and some of them distributed the survey link in Instagram as well. Please do not hesitate to contact me. Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. For arts or cultural festival attendees, it's a 12% difference. Can I integrate infographics into my blog or website? Listening to live jazz: an individual or social act? (Australia Council for the Arts, 2010; Australian Bureau of Statistics, 2007). AEG Live has helped to produce Coachella, Firefly and Stagecoach through ownership of the promoter Goldenvoice. 135,000 plus the potential for a further 7,000. Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. .0p3df4afxhhh"t)1,k4'uA_qgz_ UM,W endstream endobj 132 0 obj <>>> endobj 133 0 obj >/PageWidthList<0 792.0>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>>>/Rotate 0/Tabs/W/Thumb 119 0 R/TrimBox[0.0 0.0 792.0 612.0]/Type/Page>> endobj 134 0 obj <> endobj 135 0 obj [/ICCBased 141 0 R] endobj 136 0 obj <> endobj 137 0 obj <>stream Since they are aware of their role in the co-creation of the festival atmosphere during the event and beyond, they should be considered as crucial stakeholders in the production networks of festivals and posited as co-producers in these networks. Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. Theyll fly to a show, get paid six figures, fly home, Bahl says. and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. You need at least a Starter Account to use this feature. Some changes in motives were due to getting older and not because of long-term festival attendance, as Pearce and Lee (2005) demonstrated in TCP: for instance, Nina stated that earlier friends' company was the most important participation motive, whereas nowadays the line-up dictates the festival choices. 30 No. 5, pp. However, for 34% of planners, it's virtual event attendance, as statistics confirm. When publishing one of these graphics, Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. Greene, J. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. According to organizer reports, Morocco's Mawazine came in first the second time in a row with an attendance of roughly 2.8 million. 23 No. Creative marketing strategist, vintage dance specialist, and award-winning speaker, Kristin Light has split her multi-decade eclectic career between the boardroom and the ballroom.<br><br>Co-founder of Refvik & Light Productions, her boldly simplistic marketing strategy launched the event company from literal rubble to multi-six-figure revenue in its first full year. They offered and enjoyed inclusivity of the festival: they could attend alone and yet not feel lonely; they talked to strangers and became friends with them; they smiled and were positive towards fellow attendees. (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. Packer, J. and Ballantyne, J. 0000008034 00000 n Big events are back. Lamont et al. In the literature review, first the history of travel and event career developments is introduced, followed by the conceptualization of musical fandom. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. Interviewees were selected from those respondents of the Festival Barometer 2016 who had attended at least nine festivals a year and who had left their contact information for a possible interview. 12 No. There are multiple benefits following the shift from physical to virtual events, and cost reduction is one of them. 2022 Conference and Festivals Demographics 2022 Event Statistics Economic Impact Analysis Event Facts & Figures Press Quotes & Participation Press Quotes Press Quotes 10 No. N3C1,%8Q(Vp. 296-313. Summerfests 2019 roster included Lionel Richie, The Killers, Jennifer Lopez, Billie Eilish, Lil Wayne, Snoop Dogg and The Nationala diverse enough group that does not rely on one genre or type of artist. Putting on a festival is a challenge, between having to pay artists enough to secure their performances, needing to sell a certain number of tickets in order to be successful, the additional costs of insurance and the risks of bad weather. The profile characteristics are in line with previous research conducted at Finnish music festivals (Kinnunen, 2018; Kinnunen et al., 2019a). Performance is important in sports hobbies because of measurement and the desire to improve the results. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Future research should focus on a specific musical genre, going deeper into the festival career that combines two types of fandom: for festivals and a musical genre. Clicking on the following button will update the content below. Qualitative analysis was executed using thematic analysis (Braun and Clarke, 2006) for the interviews transcribed, since it was suited for analyzing those themes in more detail that were derived from literature of fandom and career development: motives and practices (social practices, skills and knowledge development, and appropriate behavior). renato's palm beach happy hour Uncovering hot babes since 1919. Not all the festivalgoers become frequent attendees. Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. Total concert attendance remained level at 24.9m while festival-going soared, up 23% year-on-year to 4.9m people. The ideal entry-level account for individual users. Even more surprising, this means more people go to at least one U.S. music festival each year than the number of Americans who die each year. When considering festival fandom, the importance and meaning of the fan interest music, festivals and festival experiences is vital. Hence, the idol was not the object for fanaticism or social contact, but it created the circumstances and atmosphere that facilitated the sense of belonging between the members of the audience. 172-185. The survey was distributed by ten large music festivals ranging from jazz, pop and rock, to rap and metal, that altogether attract annually over half a million visits. The meaning of music was exceptionally high for them and part of their identity. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). 193-198. 2023 TIME USA, LLC. Maslow, A.H. (1954), Motivation and Personality, Harper & Row, New York, NY. and Fouts, G.T. Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. Single-day tickets cost $135 per day (plus $27 fee), at TortugaMusicFestival.com or at the box office at DC Alexander Park, 505 S. Fort . Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. Finally, knowledge about different festival areas grew among frequent festivalgoers and they did not need festival area maps unless there had been major changes in their favorite festival. Though it was not the first event of its kind (the Newport Folk and Jazz Festivals, Milwaukees Summerfest and the Monterey Pop Festival predate Woodstock), the 1969 event holds a mythical place within American pop-cultural history. (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. Festivals in the UK industry statistics Biggest companies in the Festivals industry in the UK 28 No. 1, pp. Talking about the evolution of the festival field, Kinnunen and others (2019a) argue that Nordic festivals have moved from many kinds of voluntary-based productions to more professional, business-oriented productions (see also Amberla, 2013). 131 0 obj <> endobj xref [3] (2007), Mixed Methods in Social Inquiry, Jossey-Bass, San Francisco, CA. In, Elevent. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. Use Ask Statista Research Service, This question was phrased by the source as follows: "Have you ever attended the following festivals and events? 7-30. After an 18-month hiatus, concerts, festivals, sports, and other big events are expected to return to their pre-pandemic glory. 2, pp. 403-428. (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. Sleeping in a tent for days to catch a glimpse of Beyonc making history at Coachella. ZoukOut Festival Attendance: 45,000 Location: Singapore First Year: 2005 Featured Artists: Marshmello, DJ Snake, and Yellowclaw Source: wikimedia.org Statista. In, Statista. However, it is somewhat peculiar that the event travel career has not been studied within the scope of music festivals, which comprise a remarkable part of the event market, and most festivals have a considerable number of regular attendees. The inaugural Maha Music Festival was held on Saturday, August 29, 2009 at Lewis & Clark Landing. 1, pp. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. ", Statista, Largest music festivals in the United Kingdom in 2019, by audience capacity Statista, https://www.statista.com/statistics/1101275/largest-uk-music-festivals/ (last visited March 01, 2023), Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph], Statista, March 3, 2020. Statista assumes no 97-113. R(W@&!I9oOf]Oz}8QP{0voy}fs' UTo/o2O.b3R16A\vdK0|}|lgb1xMpZxoKwZ0t}V`hN56TxQ`Ir@c=mC>yNbMUR;-P-cQ8+&} +0?x 8dD*>A)2Tk5dD)a$-S-v7%B[N_g:]#$)=g& '5khc'nSoZH#B|n rE"I 6iE0|E#13}Ai\s, uFzE`ba~]H~)%2#X*b34"Qtb6Eg7Z^J#C}z%J@)' g]%NJ;U?$Aj'2:%crp + (kZm>f{JOx3Cc1yXm0^521249R"+4xIDZM Location: Kostrzyn nad Odra. Big Performer: Ziggy Marley. They become something thats ingrained into the culture.. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. 211-226. internet, telecommunications and consumer electronics 0000045572 00000 n Have you ever taken your children to a live music event such as a gig or concert or music festival? This bulletin provides an overview of the demographic profiles, patterns of festival attendance and drug use, policing experiences and help-seeking behaviours of 5,155 Australian music festival attendees surveyed in late 2018. 3, pp. 32 No. Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. Statista. 0000001066 00000 n To use individual functions (e.g., mark statistics as favourites, set This means that live music is an essential part of a frequent festivalgoer's life, like for Tiina who summarizes that I see the Finnish musical scene (laugh) so that the summer is predominantly the festival season and the winter is the time for club gigs and concerts. Duffett, M. HW5Wx,cI& This leads to changes in motivations for participation, like in the event travel career, most probably towards social benefits and well-being. 3, pp. 35 No. There are the big onesCoachella, Lollapalooza, Outside Lands, Governors Ballwith big-ticket prices, multiple stages, camping options and nearly endless lists of performers. (2009) stated that consuming music has a significant role in the individual's representation of self in social interactions, and that music depicts music consumers' desired self-image. The roots of rhythm music festivals in Finland can be found already in the 1960s, when the Pori Jazz festival was founded, and the first instance organized in the city of Pori. The principal part of both fandom and event career is motivation. [Online]. The relationship with music was stronger for frequent than casual festivalgoers in the following items: Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, pieces and albums to my friends, I usually listen to music concentrating and burying myself in it,, Making and playing music is one of the most important things in my life and I usually listen to music with friends, acquaintances and like-minded people.. Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. (Ed.) 0000000016 00000 n Jones (2015) saw a postmodern music festival fan as a musical nomad who enjoyed the festival experience in general, not specific music per se. (2016) and Getz and Andersson (2020) defined career progression stages from introduction to mature career or lifestyle. For instance, competing priorities defined by Lamont et al. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. 4, pp. The mechanics that drove music festivals to becoming top earners have a lot to do with the effects of modern life, Chirinos says. Register in seconds and access exclusive features. Communality and the sense of belonging built by festival attendees was a major building block for both fandom and career development; it was related to participation motives where the social atmosphere of festivals played an important role. Prentice, R. and Andersen, V. (2003), Festival as creative destination, Annals of Tourism Research, Vol. Getz and Andersson (2010, 2020), as well as Getz and McConnell (2011), tested the event travel career model among participants of different sports events and concluded that it contained the following dimensions: motivations, travel styles, temporal and spatial dimensions, and event and destination choices. Getz, D. and Andersson, T.D. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. Lollapalooza has seen an international audience from an average of 15 countries, while the CMA Music Festival brings in fans from four outside nations. Four Omaha area bands were featured on a local stage at the festival: Jes Winter Band, Noah's Ark Was A . and Caltabiano, M.L. North American music and sound companies with the largest revenue in 2019, Leading music and sound suppliers by revenue in North America in 2019 (in million U.S. dollars)*, North American music and sound companies with the most employees 2019, Leading music and sound suppliers by number of employees in North America in 2019 (in million U.S. dollars)*, U.S. retail sales of sound gear 2021, by category, Sound gear retail sales in the United States in 2021, by product category (in million U.S. dollars), Number of events promoted by Live Nation from 2008 to 2021, Number of concerts and festivals promoted by Live Nation from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021 (in billion U.S. dollars), Live Nation Entertainment's ticketing revenue from 2008 to 2021, Live Nation Entertainment's ticketing revenue from 2008 to 2021 (in million U.S. dollars), Live Nation stock and the coronavirus 2020, Coronavirus impact: share price of Live Nation from February 19, to March 11, 2020, Concert and movie theater attendance since the coronavirus outbreak U.S. 2020, Share of adults who have attended a music concert or movie theater since the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: support for restricting events U.S. 2020, Share of adults who support media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: opposition for restricting events U.S. 2020, Share of adults who oppose media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020. 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