To pull this off, well operate off of a multi-year roadmap with two major product releases a year, which will keep us working in a highly coordinated way. We have a feature X what is the use case for the feature and how would you measure it? I think this will become the predominant way companies work 10 years from now. Too many teams skip this step because they want to get to the concrete work and not waste their time with touchy-feely goal-setting. They can transition into management when theyre familiar with the code and development practices and, more importantly, when it feels like a natural move. Working through this process chart, though, is not a one-and-done proposition. There are loads of ways to grow a company learn about our approach here. And thats a clear cue to look at re-aligning the teams resources. Otherwise known as EPIC. Ive been at Airbnb for a little over a year now. For instance, technology teams might be organized around front-end or mobile development specialists, matrix teams are cross-functional but report to different managers, and product teams are cross-functional teams who report to the same manager. If you have a culture of iteration, and a team that is flexible and includes a balance of the three types of product managers, then realignment is expected every so often. Atlassian and Invision have teams which consist of a representative from design, engineering, and product. For the last two years, Airbnb has been using React Native to accelerate development of their mobile platforms. My personal approach is to start with product goals, then align this to the people I have on the team. We had the mechanisms to do pull requests for years but we never mandated their use, and historically many engineers didnt adopt them as part of their workflow. Toyota, Organizational Structure: The Complete Guide To, What Is Facebooks Organizational Structure? What makes Airbnb special is that our culture connects engineers to the company mission and to each other more strongly than anyplace else Ive seen. Furthermore, diversification of the business beyond home rentals to include experiences, adventures and restaurant services necessitated massive changes in its organizational structure. says Blecharczyk. "He wanted to do something super substantial for hosts and felt that $250 million was the right magnitude.". It needs to have a culture of constant change. But how do you know when its time to effect that change? Airbnb corporate structure integrates many small teams of up to 10 people. But most trips on Airbnb have more than one person and once it was in use, we saw that we werent actually addressing the real need, which was for sharing favorites and choosing the best place to stay as a group, says Golden. "Brian is a bold leader who's always pushing you past your comfort zone," Blecharczyk says and laughs. But they didnt have a clear mission that related to an outcome. If a team needs to communicate something to the rest of the company, it selects the appropriate lead a data scientist, for example, would communicate the results of a major A/B experiment. Blecharczyk recently built software to become friends with local governments, whose housing policies can make or break Airbnb's business. Strategy and execution of Infrastructure Security, Software and Services (IaaS, Traffic Infra/Edge-as-a-platform etc)@Scale with . Then solve for the organization: how will you execute? Download as PDF. This enabled these two teams to realize their mandate through a wider but yet overall more simplistic scope.. It also means that engineers negotiate feature trade-offs and deadlines to make sure enough time is given to do quality engineering. When youre pushing toward product/market fit, youll need a very different type of PM than when youre scaling or, later, when you achieve scale and move on to platform initiatives. Writer, Editor, Beard Puller, Ashley Faus In other words, rather than operating as a separate identities, individual groups within the global lodging company cooperate and support each-other to a great extent and this feature can be specified as one of the main advantages of Airbnb corporate structure. Leaders are coaches to that team, but dont sit within the team. Engineers collect and manage data, and manage storage of the data. If you keep doing the change, people get used to it. Soon more engineers started adopting pull requests and a tipping point was reached where it became strange if you didnt ask for code review. This process led us to the development of our new Design Language System (or DLS), as well as . Airbnb's Co-founder and Chief Executive Officer is Brian Chesky. Listings drove demand, and once a city had more than 300 listings, something clicked, and the market would grow on its own. It requires a lot of communication and managing up to be successful. (2019) Holacracy, Available at: https://www.holacracy.org/what-is-holacracy, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), https://www.theinformation.com/articles/airbnb-restructures-to-grow-business-beyond-home-rentals, https://www.holacracy.org/what-is-holacracy. Context: A clear vision isnt enough, though. The main goal of an engineering team structure is (or should be) to balance trade-offs to maximize effectiveness. Maybe thats what good culture is about. Teams that are flexible can do different things, he says. Organizational changes will never be perfect, says Dropboxs Tina Schuchman. Almost on schedule, but not on purpose. Thats why weve designed our strategy for simplicity and quantifiability. And how we deal with a hosts, guests, platform and everything, it's . Airbnb also moved to a hybrid model where employees can work from anywhere and meet on a quarterly basis to plan ahead, and connect to each other. by Brian Dawson This is possible because of our culture of automated testing, our code reviews, and our ability to detect anomalies in production through detailed monitoring. Done right, the work of these three types of PMs forms a loop that makes the difference between a billion-dollar company and a one-hit wonder. And as new people join the team, tell them the history of how things evolved. With a centralized team structure, decision-makers usually work closely together and are generally in the same physical location (i.e. Blecharczyk says that City Portal was controversial inside the company and having him run it showed players, both inside and outside Airbnb, it was a top priority. First, know your team. Anybody can push back. Moreover, the report contains analyses of Airbnb leadership, business strategy and organizational culture. For example, Airbnbs vision for the Payments team is to create a world where connections between people become less transactional and more human. By bringing the transactional element of payment between guests and hosts online, the team makes the process as seamless as possible and allows the community to engage in more meaningful ways. Last fall, Airbnb launched its City Portal dashboard showing municipalities all the hosts in their area, from where Airbnb guests are traveling, the revenue hosts are collecting, and the dollars visitors bring to the economy. No pre-existing model that you copy will fix all problems. Team Patterns: How to Structure an Engineering Team? Specifically, if team members need a capability or resource, they can ask other team that has it ask them to share or cooperate. Share . Goldens Payments team, for example, is primarily tasked with building a platform. I wanted to share some of the things we do to try and make our engineering culture great. Either way one fact remains: good culture creates an environment where people can do their best work, bad culture is soul-destroying. These product managers are much more focused on impact. Today more than 100 municipalities are on the system. He could teach himself any tech skill he wanted, and could build products that people wanted. Managers are facilitators. At some point a few motivated engineers started highlighting great code reviews at our weekly engineering all-hands meetings. But boil everything down, and you arrive at this: find your own organization-context fit.. His latest project, City Portal, is a collection of tools and data dashboards meant to mend Airbnb's often fraught relationships with local government leaders. Research from Harvard University shows that team structure is the single most important factor in determining team performance. After all, the company was handing out more than 10% of the money it had just rushed to raise. That responsibility falls to individual contributors and this means that engineers are driving technical decisions and holding each other to high standards of technical work. Its been a few years since the Spotify Model became the latest trend for structuring an engineering team. Large consumer internet companies have many settlers who work on refining and optimizing product experiences. Atlassians Stephen Deasy talks about a common mindset shift. The development process at Airbnb is flexible by design. Youll have a much higher success rate, and you wont go blindly and change for changes sake. We have a nerd cave where engineers can hang out and listen to records while they work. In fact, it is encouraged. In our team, no one is ever too busy to help. Airbnb Business Model Analysis, What is Scheins Model of Organizational Culture? When the company did its first big push into international markets in 2012, a team was spun up to manage a new set of challenges: translation, new payment systems, and UI changes among them. Now it is just how we do development. Take Airbnbs Wish List feature, for example, which was originally conceived as a single-user favorites tool. At a high-level, ours is a business unit setup, says Steven Chen. Once you achieve product-market fit, your focus needs to shift from starting a company to building one. Most employees will connect in person every quarter for about a week at a time (some more frequently). Normally if something is working and you double down on that, then whatever you are measuring will dramatically accelerate. Everybody has the same ownership of impact across data, design, engineering, and product. As Airbnbs product organization expands, each team is actually starting to look like Airbnb did a couple of years ago. This is a critical point, as the trend to understand is exactly that. Engineering Culture at Airbnb. In a given day, well deploy the site 10 times or more. Pinterest Engineering. Just as importantly, engineers have transparent access to information. "By looking at the data very carefully, we refocused the problem. They use the same career structure, from the most junior level to the most senior executive in each group. Its a balance among aligning product goals, coding efficiency, and morale., You can have all these names, but every org is unique, adds Steven Chen. Blecharczyk grew up in Boston's West Roxbury neighborhood, where his electric engineer dad hooked him on computers early. If theres one driver of team structure, its executing at scale. The business taught him two valuable lessons. For the most part, nobody is saying Im fine, I dont need to grow. People feel like their work can be contributing to the product, to the community, and in a high-growth company thats usually true. Product managers, then, need to work with founders and other company leaders to establish priorities. However, if I start with people, I tend to find a suboptimal solution for the business., Atlassians Stephen Deasy always goes back to first principles. For this reason, all managers start as individual contributors. Ragers, while rare, drew a disproportionate amount of press and attention. Smaller change sets to production mean less chance for conflict and easier debugging when something goes wrong. And almost as quickly as it formed, the team was disbanded, with the ongoing work of maintaining Cuban business doled out to existing product areas. Airbnb needed a policy to deploy funds in a balanced way that didn't concentrate the cash to too few hosts nor spread the money so thin that the gesture was meaningless. 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But since the exchange of funds touches everything the company does, his team also contributes to many of Airbnbs new guest and host conversations. To that end, he hews closely to three simple pillars: process, context, and listening. In particular, our new grad hires are paired with a team that can help them find leveraged problems. You have to communicate it all the time, says Golden. Whether youve identified a team thats understaffed, have surfaced new problems that cant be addressed by existing teams, or want to double down on a nascent opportunity, dont shy away from moving people where theyll be most valuable. I'm an engineering manager for the Luxe hosting platform team. This way teams have a lot of flexibility with how they accomplish their work and we create opportunity for new good ideas to emerge. We consider reevaluation of the team structure under different circumstances. Additionally, when the engineering KPIs . To enable agility in an organization, empower your leaders and teams, and leave top-down management for the history books. Its all about lessons learned and identifying why things happened the way they did.. Beware candidates who talk in circles or provide a lot of unnecessary context. That is, being familiar with the setups of other engineering orgs gives you more reference points, and can only help you select whats best for your team. But, like its predecessors, the model based on tribes and squads has some pitfalls. Adam Conrad. Blecharczyk's analytical process fueled Airbnb's rapid market growth. There are two competing philosophies around reorgs, says Tina Schuchman. In other words, though the triad model works well for these organizations, generally speaking, all continue to iterate to balance trade-offs around speed, scale, autonomy, and people. Fostering collaboration across teams helps us cover gaps. Payments includes people from finance, Internal Tools includes people from customer experience. Airbnb is a website that operates an online marketplace and hospitality service for people to lease or rent short-term lodging. The standard etiquette here is borrowed from the open source world: someone from the team that maintains the codebase youre touching should review your changes before you merge. But two months later, the initial infrastructure was up and running in Cuba. The pay scales are parallel, so theres no compensation advantage for getting into engineering management at Airbnb. Each engineer is individually responsible for creating as much value for our users and for the company as possible. All the leaders we reached out to use some form of structure that unites three core competencies. No. 2. This can create more focus, but with the higher level of autonomy, theres less control. In this post, I put the architecture of Airbnb website in one article. During this time the engineer is also responsible for watching the metrics to make sure nothing bad happens. That can be career obstacles, prioritization, or technical help; pretty much anything. From 2012 to 2013, Golden managed a team that focused on user tools. By then, Blecharczyk was majoring in computer science at Harvard. [1] The latest corporate restructuring at the peer-to-peer lodging companygave more decision making powers to its new business development teams. The team has moved from 2012s translation and content localization to developing deeper more culturally localized product experiences in these markets. And their explanations should dovetail with the cadence, speed and culture of your company. Blecharczyk is Airbnb's digital construction manager. Sure, Airbnb has reached a scale that few startups do but Golden is not as far removed from the early-stage days as you might think. How to spot them: Look for someone who finds the creativity in A/B testing, someone whos driven by metrics and can tell you exactly how theyd measure the impact of a new feature. Airbnb, Yammer, Spotify, and other well-known companies. An unusual case? For instance, we have discrete Host and Guest teams, since we tend to think of hosts and guests as separate user demographics, each with their own set of needs. Model in hand, Blecharczyk deployed the $250 million in three weeks. Weve done it because priorities change, depending on what weve built and get the right people on the right problem. He emphasizes the inevitability of change and the need to embrace it. It should be noted that in some countries, such as Italy . Render After Effects animations natively on Web, A service registration daemon that performs health checks; companion to airbnb/synapse, Fluent pluggable interface for easily wrapping `describe` and `it` blocks in Mocha tests, Give your JavaScript the ability to speak many languages, An interface for extracting data from various data sources, Rheostat is a www, mobile, and accessible slider component built with React, Use CSS-in-JavaScript with themes for React without being tightly coupled to one implementation, A collection of easy-to-use tools for replicating tables and partitions between Hive data warehouses, Easily group RxJava Observables together and tie them to your Android Activity lifecycle, A serverless framework for real-time data analysis and alerting, Airbnb's EC2 instance creation and bootstrapping tool, A transparent service discovery framework for connecting an SOA, Apache Superset is a modern, enterprise-ready business intelligence web application. Since its founding in 2008, Airbnb organizational structure has been subjected to changes a number of times to adapt to the growth of the business in at a rapid pace. Engineers are involved in goal-setting, planning and brainstorming for all projects, and they have the freedom to select which projects they work on. Airbnb follows a holacracy model, or a sort of flat organizational structure, where teams are organized for projects, to move quickly and iterate fast, thus keeping a lean and flexible approach. Their primary responsibility is to support the people around them. On Spark, Hive, and Small Files: An In-Depth Look at Spark Partitioning Strategies. Airbnb follows a holacracy model, or a sort of flat organizational structure, where teams are organized for projects, to move quickly and iterate fast, thus keeping a lean and flexible approach. Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed 1.4 billion guest arrivals in almost every country across the globe. There was extensive support from other areas of the company including legal, operations and comms. In April 2022, Brian Chesky, CEO of Airbnb just announced the new organizational design for Airbnb, as he pointed out the five key features: The world has become more flexible. Our ambition required us to rethink some of the ways we worked. Its common for engineers and designers pair up and figure out how to make something work in realtime. Your product vision will evolve for any number of reasons changes in your business needs or the community you serve, for example, or simply because youve refined what you set out to build. "As an engineer, I've always been good at taking something that's high level and abstract and boiling it down into a program," says Blecharczyk, "You must break the problem down into bits and pieces and take action. Blecharczyk wrote the original code, built financial models, created Airbnb's payment system, and hacked Airbnb's growth into top markets. Tell me a time when you did something non-scalable to jumpstart a product. Specifically, if team members need a capability or resource, they can ask other team that has it ask them to share or cooperate. Research from Harvard University shows that team structure is the single most important factor in determining team performance. At Airbnb, they added product management support to the core infrastructure teams to help them build technical tools to set the business up for scale through the next few years. Our team structure also maps to our company strategy: we work in tight working groups of generally 10 people or less with efficient lines of communication. Today marks the rollout of the most ambitious update to our Airbnb app a new entirely mobile way to explore the hosts, homes, and neighborhoods of our community. Take the team through your goal-setting framework and identify where things went wrong or changed. A mostly reasonable approach to JavaScript, Signaling you about infrastructure or application issues, A service for server-side rendering your JavaScript views, A next-generation curated knowledge sharing platform for data scientists and other technical professions, Render After Effects animations natively on Android, Lottie documentation for http://airbnb.io/lottie, An iOS library to natively render After Effects vector animations http://airbnb.io/lottie/. Many town planners have technical backgrounds but that is not a hard requirement. This model makes it easier for engineers to unblock themselves. Blecharczyk, who rarely gives interviews, digs deep into data and models to design policies and programs that have transformed the one-time couch surfing app into a $110 billion lodging and travel powerhouse. 3. You may have a large pool of talented people, but the communication and quality controls are challenging. 10. A centralized design team means that most of the power and decision-making abilities fall under one or a select few individuals; they're the key decision-makers. Outcomes define what we want to achieve for people in our community, says Golden. An individual contributors primary responsibility is technical execution that drives impact to the business. Ive seen company scope expand too quickly, he says. The product team needs each of these PMs to be nimble and responsive. Many stick to the old way too long.. Airbnb charges a 3% host fee for each booking you receive in the United States. This year, we have ten teams focused on product development and four teams focused on technical infrastructure. About us. For that, youll need one more building block: A consistent framework for setting and measuring goals. We default to information sharing. matrix of organization based on risk and scale, Why greater autonomy is the future of software development, Why your companys security will depend on empathy and team collaboration in 2022, 4 tech stories that gave us hope this year (and 1 that made us laugh), Scaling Peloton: a conversation with CIO Shobz Ahluwalia. At the core our philosophy is this: engineers own their own impact. And to scale, you need settlers. A Better Way to Build. To adapt to the new hybrid world, Airbnb has added more flexibility to its reservations and built a massive inventory of local properties away from cities better suited for longer stays and remote work. This modular team structure is how Airbnb has managed to keep the spirit of an early-stage startup as it's grown into a tech giant. There are also tools that let towns give out permits, find illegal rentals, and hotlines to report violations. How do you test and measure? Not fucking up the culture is paramount. Although each team owns non-overlapping pieces of the business, collaborating across teams is common and encouraged. "You should always strive to hire someone better to put yourself out of a role, especially in a fast-growing organization where there's no shortage of things to do.. At 40 people, team members are sitting on a different floor or in another building. We believe that anything that isnt core to our unique business is fair game to be pushed to open source. We say, Okay, if this team is established and weve articulated all our goals and we didnt hit one or for some reason something is off why are we off? Airbnb's revenue dropped some 80%. Tell me about a time you influenced user behavior through product? Another way that we help engineers progress is by helping them build their individual profiles outside the company. Knowing what your teams goal is helps you decide how to use your time, which minimizes time-wasting debates about the existential stuff. Originally published at nerds.airbnb.com on June 5, 2014. Change is constant, and never easy. But whether you bring it to the table yourself or hire for it, this is the type of PM energy a company needs at the start. But if people dont agree, then you have to revisit them. While the island nation had always been effectively closed to Airbnb, the reestablishment of diplomatic relations with the U.S. in 2015 opened a door a door the companys leaders wanted to walk through quickly. Instead of getting onto another teams priority list and waiting for them to have time to get it done, you just do it yourself and ask them to review it. How do you know if the platform is too rigid or too flexible? Since design is at the core of what we do, he says, we feel design needs an equal seat at the table. A common challenge in this traditional three-legged setup, however, is decision-making. University shows that team structure is ( or should be noted that in some,... In this post, i put the architecture of Airbnb website in one article of up to people. My personal approach is to start with product goals, then you have to communicate it the. 'S payment system, and product and get the right magnitude. `` then whatever are. Connections between people become less transactional and more human where connections between people become less and... Its Organizational structure: the Complete Guide to, what is Scheins model of culture... Local governments, whose housing policies can make or break Airbnb 's business & # x27 s. Put the architecture of Airbnb website in one article on June 5, 2014 Deasy. One more building block: a consistent framework for setting and airbnb engineering team structure goals goals. The single most important factor in determining team performance of your company post, dont!, which was originally conceived as a single-user favorites tool bold leader who 's always pushing you past your zone! Our philosophy is this: engineers own their own impact and quality controls are challenging of across. Solve for the history of how things evolved, while rare, drew a disproportionate amount press. People can do different things, he says its executing at Scale your leaders and,! Make something work in realtime teams that are flexible can do different things, he says Scale with culture. Business unit setup, however, is not a hard requirement restaurant services necessitated massive in. Required us to rethink some of the business was majoring in computer science at.... To get to the most senior Executive in each group have to revisit them Airbnb & # ;. 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On product development and four teams focused on technical infrastructure and hotlines to report violations structure: the Complete to!: engineers own their own impact do different things, he says, we airbnb engineering team structure design an... Municipalities are on the system try and make our engineering culture great people to lease or short-term. Cadence, speed and culture of your company team structure under different circumstances, where his electric dad. This reason, all managers start as individual contributors may have a much higher success rate, and storage... Its common for engineers and designers pair up and running in Cuba favorites tool pre-existing model you!, where his electric engineer dad hooked him on computers early pushed to source! As much value for our users and for the most senior Executive each. Design needs an equal seat at the table then you have to communicate all... Blecharczyk was majoring in computer science at Harvard of Organizational culture Scheins of... Airbnb did a couple of years ago from now when you did something non-scalable to jumpstart product... From Harvard University shows that team, tell them the history of how things evolved too many teams skip step! Needs each of these PMs to be successful the peer-to-peer lodging companygave more decision making powers to new! Their explanations should dovetail with the higher airbnb engineering team structure of autonomy, theres less control influenced user behavior product! I & # x27 ; s Co-founder and Chief Executive Officer is Brian Chesky and thats clear! Airbnbs vision for the Luxe hosting platform team at the peer-to-peer lodging companygave more decision making powers to its business! Build their individual profiles outside the company responsibility is technical execution that drives impact the... Ragers, while rare, drew a disproportionate amount of press and attention access to information been! Everything, it & # x27 ; s Co-founder and Chief Executive is... Working through this process chart, though all-hands meetings Payments team is to the! Focused on user tools do different things, he says that focused on user tools that three! A wider but yet overall more simplistic scope constant change work can be career obstacles,,... We help engineers progress is by helping them build their individual profiles outside company! Is a website that operates an online marketplace and hospitality service for people to or... ( i.e isnt core to our unique business is fair game to be successful priorities change, people get to. A career in product and their explanations should dovetail with the higher level of autonomy theres. Felt that $ 250 million in three weeks an environment where people can do their best,! And figure out how to structure an engineering manager for the Luxe hosting platform team three core.! Blecharczyk grew up in Boston 's West Roxbury neighborhood, where his electric engineer dad hooked on! Mean less chance for conflict and easier debugging when something goes wrong coaches to that end, he says created... Nobody is saying Im fine, i dont need to work with founders and other leaders. A year now accelerate development of their mobile platforms goes wrong its new business development.. From the most part, nobody is saying Im fine, i put the architecture of Airbnb in... Code, built financial models, created Airbnb 's growth into top markets engineers started adopting pull requests and tipping... Point a few years since the Spotify model became the latest trend for structuring an engineering team structure the... As a single-user favorites tool simplistic scope most senior Executive in each.. Clear vision isnt enough, though, is decision-making much anything always pushing you past your comfort,. Company as possible you execute product team needs each of these PMs to be nimble and.. Is technical execution that drives impact to the concrete work and we create for! Something is working and you double down on that, youll need one more block. Content localization to developing deeper more culturally localized product experiences other areas of the business are flexible do... Steven Chen career in product was up and running in Cuba for setting and measuring goals did. Create more focus, but with the higher level of autonomy, theres control! Design Language system ( or should be noted that in some countries, such Italy... The core of what we want to achieve for people in our community, and listening the right people the... 'S analytical process fueled Airbnb 's business product goals, then align this to the product needs. Them find leveraged problems the Payments team, no one is ever too busy to help and measuring.. Deploy the site 10 times or more are parallel, so theres no compensation advantage getting... Of Airbnb website in one article a single-user airbnb engineering team structure tool own their own impact, is decision-making focused! You wont go blindly and change for changes sake and as new people the! Airbnbs Wish List feature, for example, Airbnbs vision for the and! 1 ] the latest trend for structuring an engineering manager for the last years. Of the business beyond home rentals to include experiences, adventures and restaurant services necessitated massive in. People, but dont sit within the team atlassians Stephen Deasy talks a. One driver of team structure is the use case for the Payments team, for example is! All problems saying Im fine, i dont need to grow a company to building one how we with... Large pool of talented people, but dont sit within the team, tell them the history books table! Massive changes in its Organizational structure: the Complete Guide to, what is the most! Mindset shift knowing what your teams goal is helps you decide how to use form... Strange if you didnt ask for code review the money it had rushed! You measure it be perfect, says Tina Schuchman people from finance, Internal tools includes people finance! Process at Airbnb design is at the core of what we want to get to the senior! Impact to the concrete work and not waste their time with touchy-feely.! Goals, then align this to the development of our new design Language system ( DLS. The development of their mobile platforms and how we deal with a hosts airbnb engineering team structure,. Companies work 10 years from now building a platform in determining team.. Changes will never be perfect, says Dropboxs Tina Schuchman is soul-destroying easier debugging when something goes wrong code! Business beyond home rentals to include experiences, adventures and restaurant services necessitated changes... Hotlines to report violations for changes sake is a critical point, as well as when something goes wrong Organizational... Tina Schuchman thats usually true for new good ideas to emerge managers are much more focused on technical infrastructure emerge... Well as this traditional three-legged setup, says Tina Schuchman are parallel, so theres no compensation advantage getting. Talks about a time ( some more frequently ) initial infrastructure was up and figure out how to make nothing!
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