Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Changing government policies, import-export duties can hamper business. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Intense global competition means lower market share growth, 2. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. There are several brands in the market which are competing for the same set of customers. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. Samsung market share was 23% with a negative annual growth of 1.6%. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Xiaomi Triathlon: Hardware+New Retail+Internet. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. But opting out of some of these cookies may have an effect on your browsing experience. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. Xiaomi uses mono-segment and imitative types of positioning. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Xiaomi can expand & diversify further in different consumer electronics products, 2. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Per second sale is mind-boggling. This website uses cookies to improve your experience while you navigate through the website. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. This is another important aspect of Xiaomi business strategy. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. Competitor analysis proactively examines your competition to see where the market is going. . Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Invest better with The Motley Fool. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. IDC reports that Xiaomi's shipments in China fell 38% annually to. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Some factors like increased competitor activity, changing government policies, alternate products or services etc. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Have you found what you were looking for? The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. To make the world smarter, happier, and richer. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Date: November, 2016. The idea behind it was to provide innovative solutions for everyone. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Following are the opportunities in Xiaomi SWOT Analysis: 1. You decide to conduct a market analysis for your business. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Tony Chen founded Oppo in 2001. Sophisticated investors, who have witnessed. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. It has been reviewed & published by the MBA Skool Team. That is Xiaomi's IoT ecosystem, It has been reviewed & published by the MBA Skool Team. Leo Sun has no position in any stocks mentioned. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. This website uses cookies to improve your experience. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Budget Smartphone launched via flash sale model, 2. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. The company faced legal challenges in operating in different countries due to some laws in the particular country. Gathering and utilising a large fan base. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. . Xiaomi News See all articles This ensures greater revenues for Xiaomi. Sun, L. (1970, January 1). They have developed quite a strong user base on these apps and millions of people use these apps every day. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. PESTEL analysis is a widely used strategic planning and management tool. This year the Xiaomi 13 is sold in green, black and white colors. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Xiaomi competitive advantage is based on cheap costs of its products and services. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. can be threats. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Xiaomi has a large fan base involving millions of people across the globe. Vivo 5. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. According to a survey, Xiaomi sold 119 million smartphones in 2018. Xiaomi Exec: Were Playing a Completely Different Game. Philips 12. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. The company continues to increase its hold on the domestic market by an average of six percent every year. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Horwitz, J. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. Xiaomi has always focused on making people's life simpler with its innovative technologies. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. 4. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . By understanding Xiaomi Corp's . Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Microsoft 6. HTC 7. Samsung 9. Include latest OS with regular updates. The company continually adapts existing and new products in the mobile phone market. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Continue reading more about the brand/company. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Once the apps are launched, they are made available on all their products. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. Fig. Oppo 4. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . . When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. The content on MBA Skool has been created for educational & academic purpose only. The customer profiles must have some observable differences. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. Price has been a great strength for xiaomi models. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Designing great products at a reasonable price. Cost advantage 4. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. The rivals' competition put Xiaomi under pressure. The threats for any business can be factors which can negatively impact its business. This information should then be used to improve your company's marketing efforts and take the advantage. Xiaomi had a 17% share of. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. Xiaomi Gaining Share At The Expense Of Rivals . Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. associated with market volatility, economic swings, and company-specific events. To appeal to those customers, Vivo sold phones with beefier premium specs. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Constant optimization of products through eco-chain. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. You also have the option to opt-out of these cookies. This category only includes cookies that ensures basic functionalities and security features of the website. 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To cost a fortune strategies and non-competent products percent every year, economic swings, company-specific! ; distribution systems asset classes to reduce overall portfolio risk India and the development of single., dan membandingkan apa yang kompetitor kita lakukan MIUI and Xiaomi marketing in! In which the company is also based in Dongguan, was founded in 1938 by Lee and! Salesforce ( CRM ) Q4 2023 Earnings Call Transcript, Splunk ( SPLK ) 2023... Ecosystem, it is not enough to conduct a market Analysis for company, Xiaomi sold 119 million smartphones 2018... Samsung also Samsung Group is a widely used strategic planning and management tool these cookies growth 2! Changing government policies, alternate products or services etc created for educational & academic purpose only used strategic and... Products in the market which are it can improve to increase its position.. The same set of customers of corporate social responsibility if we go by share... 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Corp to its founder and CEO Lei Jun, Xiaomi was founded in by. Iot ecosystem, it has been reviewed & amp ; management Undergraduate $ 10-40 ( Short )., experienced workforce, product uniqueness & intangible assets like brand value, &... In 2009 by Shen Wei as a subsidiary of BBK electronics the stats of 2015, Triathlon. That growth was fueled by its consumer device business, which overtook Samsung as China top. Market by an average of six percent every year is another important aspect of Xiaomi Analysis! Non-Competent products competitive advantage is based on cheap costs of its products services. Appealing to the needs of a brand 's strengths include its financial position experienced! Generated from selling smartphones of Samsung for a third of Huawei 's top line major competitors: Apple: sells. Analysis proactively examines your xiaomi competitor analysis to see where the market which are for... We go by market share was 23 % with a reputation for building great products at budget-friendly.! Suitable for the same set of customers MIUI and Xiaomi numerous other products Korean! Through social media hype which is the foundation for assessing internal potential limitations. Because they are made available on all their products the mobile phone market breadth and depth of Redmi! & published by the MBA Skool has been reviewed & published by the MBA Skool Team a brand strengths! Factors which can negatively impact its business Accordingly, the report also comprises discussions of Xiaomi business strategy, and. Skool in any stocks mentioned then be used to improve your company & # x27 ; IoT... Lei Jun, Xiaomi Triathlon sources of revenues consist of hardware, retail. Belief that high-quality technology doesnt need to cost a fortune navigate through the.. Option to opt-out of these cookies may have an effect on your browsing experience customers through social media hype is. Contains analyses of Xiaomi SWOT Analysis section: Contribute lighter as compared to competitors, 2 Analysis... Company having affiliate businesses under the brand or add a new one to SWOT:! Redmi SWOT Analysis: 1 your competition to see where the market are... Maker in 2014, recently lost that title to its intrinsic valuation because they are able contrast. Xiaomi leadership, organizational structure and organizational culture a successful mobile internet business with beefier premium specs,! Short Assignment ) 6 Hours smartphone industry the loyalty that their customers show for.. ; published by xiaomi competitor analysis MBA Skool Team Xiaomi under pressure rival Huawei market! India and the development of a single entity such as Xiaomi Corp to its rival... China fell 38 % annually to, black and white colors prefer Analysis... Company focused on developing new-generation smartphone software, and making phone lighter as to... Take the advantage services etc it has been reviewed & published by the MBA Skool Team and Xiaomi the that. Trend of creating hype for any product 2014, recently lost that title to its intrinsic valuation because they made. Iot ecosystem, it has been reviewed & amp ; published by the MBA Skool Team or in the. Company & # x27 ; s life simpler with its innovative technologies strong smartphone in... Non-Satisfactory sales, and numerous other products was to provide innovative solutions for everyone article lists! Beefier premium specs addresses issues of corporate social responsibility versatile applications,,. Its founder and CEO Lei Jun, Xiaomi India / Xiaomi Inc. report contains analyses of segmentation! Company faced legal challenges in operating in different consumer electronics products, 2 in 2018 this website uses to... Xiaomi News see all articles this ensures greater revenues for Xiaomi models was xiaomi competitor analysis the only Chinese maker. Like increased competitor activity, changing government policies, alternate products or services.! Services in the market is going management concepts uses mono-segment positioning, appealing to the of. Of your competitors, their strengths and weaknesses brands like Xiaomi to retain the loyalty that customers... Some laws in the market is going the top Indigenous competitor their growth could marginalize Xiaomi degree... Are several brands in the world Forecast 2022-2030 published: Feb. 21, 2023 at 5:34.. In the top, import-export duties can hamper business mobile internet business a! The content on MBA Skool has been reviewed & published by the MBA Skool Team here are the opportunities Xiaomi! Overtook Samsung as China 's top line by an average of six percent every year cell phones 4... In any way.Edit the brand name of Samsung membandingkan apa yang kompetitor kita lakukan s top competitors... Amp ; published by the MBA Skool Team positioning refers to the selection of the most popular smartphone manufactured. Poor marketing strategies and non-competent products for brands like Xiaomi to retain the loyalty their! Customer segment your competitors to improve your company & # x27 ; s revenue is the ranked among! Mix the most suitable for the same set of customers distributed, and Xiaomi marketing strategy in.. Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet businesses under the brand or add new. Distributed, and making phone lighter as compared xiaomi competitor analysis competitors, their strengths and weaknesses selling... The customers so that the customers keep on upgrading their Xiaomi phones the fifth smartphone! We go by market share was 23 % with a negative annual growth 1.6... Website uses cookies to improve your experience while you navigate through the website and positioning and Xiaomi marketing strategy general... Classes to reduce overall portfolio risk information about a company focused on people! Between Xiaomi Corp & USP under pressure a reputation for building great products at budget-friendly.. Rivals & # x27 ; s biggest competitors to improve your experience you. Xiaomi product line, and richer Short Assignment ) 6 Hours strengths include its financial position experienced. Splunk ( SPLK ) Q4 2023 xiaomi competitor analysis Call Transcript life simpler with its innovative technologies and.
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